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If you have any questions about our services, need some help, or just want to chat, we're here for you. Simply fill out the form below, and one of our team members will reach out to you soon.

If you have questions regarding U.S. consumer data privacy, click here.

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(866) 267-3861
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Your guide to cross-generational marketing in 2025Estimated reading time: 1 minutes

Research

Your guide to cross-generational marketing in 2025

By: Epsilon Marketing | March 10, 2025

Cross-generational marketing is key when it comes to efficiently identifying and engaging with your best and next-best customer.

Download our report, Your guide to cross-generational marketing in 2025, to learn how to adapt your marketing for Gen Z, boomers and everyone in between.

This report features Epsilon's best-in-class foundational data and dives into similarities and differences across generations, including:

Consumer spending behavior
Media consumption preferences
How consumers feel about loyalty programs and brand loyalty overall
How consumers use AI
The continued impact of inflation on consumer buying behavior

Epsilon Pulse is the beating heart of Epsilon’s proprietary research. Designed to produce relevant and up-to-date insights about consumers, marketers and their preferences, Epsilon Pulse helps brands better understand the adtech and martech industry so they can make informed, data-driven marketing decisions.