Webinar: How adaptive brands will win in a shifting consumer landscape

Consumer behaviors are evolving faster than ever. AI is accelerating decision-making, economic pressure is reshaping value, and people are seeking deeper meaning and belonging in their choices. As Foresight Factory’s 2026 outlook shows, consumers are using initiative as a powerful adaptation advantage.

The real challenge? Most organizations aren’t built to adapt at the same pace.

In this webinar, Foresight Factory's Lindsay Kunkle, EVP of North America Strategy & Advisory, and Epsilon's Heather Campain, VP of Growth Strategy, will unpack the emerging signals driving consumer change, and translate those signals into the operational shifts marketers need to stay relevant. Together, we’ll explore how to recalibrate your customer strategy for deeper connection and stronger business outcomes in the year ahead.

You’ll learn:

• The consumer trends shaping 2026—and what they reveal about future expectations
• Where brands are falling behind: identity gaps, siloed data, and slow feedback loops
• How to build adaptive, customer-centric systems that turn insight into action
• How unified identity and connected data unlock more meaningful, anticipatory engagement