Estimated reading time: 0 minutesIAB Direct Brand Summit: How DTC brands remain relevant when the shine wears off
IAB Direct Brand Summit: How DTC brands remain relevant when the shine wears off
January 29, 2020
How must the modern DTC brand evolve in this new—and far more challenging—landscape?
In this IAB panel, DTC brands, including Greg Shugar of Beau Ties of Vermont and Alex Jarrell of NomNomNow, join Epsilon CMO Jeff Fagel to discuss how brands old and new can compete in the changing DTC landscape and where they see the category headed.
How can both traditional and DTC brands stay relevant and top of mind and what can each learn from each other?
What marketing strategies should brands adopt to drive a more seamless path to purchase?
How are incumbent and DTC brands using the traditional retail model to increase consumer engagement?
How can brands create better experiences across the consumer journey, online and offline?
What marketing channels are worth investing in to help with both acquisition and retention?