From Amazon to Walmart, Target to Lowe's, big box retailers are becoming major media properties in their own right as e-commerce takes off and digital placement is the new shelf space. When we look to the future, we see retail media growing to a $50 billion-dollar market. So how do we best utilize retail media innovations?
This panel from Campaign US's "Tech Talks: The New Retail Media Landscape" will help you make sense of this emerging and fast-moving trend and set you up with key strategies for success. Hear from three panelists:
- Joe Doran, Chief Product Officer, Epsilon
- Josh Williams, Director of Commerce Marketing, Food & Beverage, The J.M. Smucker Co.
- Saket Mehta, Head of Ad-Tech & Channel Partnerships, Gopuff
Click here to see all sessions from the event.