Taking the right steps with connected TV advertising

Long gone are the days of traditional TV advertising operating in a silo from digital advertising efforts. Connected TV (CTV) advertising has made the two... well...connected. So, how do marketers and advertisers—each with their own specific goals and objectives—learn to successfully surf the CTV channel?

In this guide, we’ll explore:

• How the CTV market has changed
• What steps linear TV advertisers, digital advertisers and performance marketers can take to uniquely reach and message viewers

We’ll also explore frequently asked questions for each job function and outline how all marketers—no matter their title—can get the most out of a CTV advertising budget.

Ready to surf the CTV wave?