RESEARCH

The Forrester Wave™: Loyalty Solutions, Q2 2021

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The hits keep coming: Epsilon named a Leader

Loyalty marketing has evolved a lot over the last few years. Many brands have bought into the importance of transforming cut-and-dry offers and programmatic rewards into personalized, engaging experiences that connect with customers on a human level. This shift was driven in part out of necessity—the COVID-19 pandemic exposed an even greater need for brands to build genuine loyalty with customers. But marketers can’t go at it alone.   

This report helps marketers assess Loyalty solution providers, evaluating vendors on relevant criteria to ensure they find the right partner to fit their needs. That’s why we’re extremely proud to be named a Leader in the Forrester Wave™: Loyalty Solutions, Q2 2021. 

Epsilon also has the Highest Score in Current Offering Category, receiving the top score possible in 17 of the evaluation’s 28 criteria, including:

  • Personalization
  • Predictive Analytics and Machine Learning
  • Solution Vision and Execution
  • Innovative Roadmap

Download the report to learn more.