Talk to people, not devices
Reduce duplicate profiles by 25%
Reduce duplicate profiles by 25% and eliminate waste by 50% across campaigns.
Epsilon Identity Essentials, powered by COREid, helps you learn about your customers’ actions and understand their changing needs and intentions. It connects your customers’ online and offline worlds—including their devices, channels, and transactions—and enriches your customer profiles with industry-specific attributes. You’ll be better equipped to speak to your customers on owned and paid channels, and deliver on the promise of personalization.
Reduce duplicate profiles by 25% and eliminate waste by 50% across campaigns.
Reach 2–3x more customers with an integrated identity solution to maximize media performance.
Increase match rates by 5x and improve targeting with demographic, behavioral, lifestyle and contact data about your consumers.
Person-based identity that delivers best-in-class match rates for privacy-first marketing
Data to enrich your profiles and enable better campaign relevance
A single, up-to-date and persistent record of your customers to streamline your CDP and make your activation budget count
Establish a dynamic and persistent view of individual customers
Drive personalized experiences and measure your performance
Maximize your reach on media channels with more complete first-party data
Deepen your customer insights for more relevant conversations
Ready to get more information about Epsilon Identity Essentials? Let’s talk about how Epsilon can help your brand grow.