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  1. Homepage
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  3. Epsilon Retail Media

Smarter retail media. Honest results.

Build a retail media offering that delivers real results for every stakeholder, all powered by identity, AI and flexibility that fits your strategy.

Building the most intelligent retail media offering

Whether you’re starting from scratch or scaling what you’ve built, Epsilon gives you the technology and services you need to grow your media business.

Unique reach powered by person-level identity

Turn more of your shoppers into unique engagement opportunities for your brands.

Complete, flexible tech stack

Build or scale your media business with solutions designed to work together or enhance your existing offering.

Smarter measurement and performance with AI

Build trust with your brands with intelligent AI designed to leverage first-party shopper data to deliver more relevant targeting and more accurate measurement.

Services scaled to meet your needs

We can support whatever you need from managed service offerings that help increase demand to self-service enhancements to create greater flexibility for your brands.

Faster, smarter campaigns for your brand partners

Our all-in-one retail media UI streamlines brand campaigns with bulk actions, enhanced reporting, centralized access to permissioned retailers, and much more.

Use what works for you

Epsilon’s flexible tech stack has a retail media solution to fit everyone's needs today and in the future.

Local and specialty retailers

We empower local and specialty retailers to harness their audiences to create new revenue streams and more engaging shopper experiences.​

Solutions:

  • Monetize your inventory
  • GroceryOne
  • Acquire new customers

Mid-market retailers​

We streamline retailer operations, maximize revenue opportunity, and create a cohesive, multi-channel shopper experience. ​

Solutions:

  • Monetize your data​
  • Full-service media and sales support​
  • Customer+ shopper data enrichment

Enterprise-level retailers​

We help major brands with everything from point solutions that complement existing tech to comprehensive retail media operations.

Solutions:

  • Services and solutions scaled to meet your needs
  • Customer+ shopper data enrichment
  • Data clean room

Data, activation and measurement technology (plus services) designed to meet your needs

Whatever your retail media operations need, our suite of solutions helps to drive success.

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Identity resolution and data foundation

Our retail media offerings are built on our COREid, helping you get a comprehensive view of your customers for the brands you work with.

Our retail media offerings are built on our COREid, helping you get a comprehensive view of your customers for the brands you work with.

Don’t just identify more of your shoppers, make them reachable across channels with media that drives impact at the shopper-level.

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Audience management strategies

With built-in audience management capabilities as well as advanced offerings like data clean rooms, we can help you onboard and manage your shopper data

With built-in audience management capabilities as well as advanced offerings, like data clean rooms, we can help you onboard and manage your shopper data with privacy and control.

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Onsite media activation: SPA, display and brand pages

Innovative onsite solutions help you turn your owned and operated properties into opportunities for brands

Innovative onsite solutions help you turn your owned and operated properties into opportunities for brands to connect with shoppers and drive sales with nuanced and custom strategies.

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Offsite media activation: Display, video, social, email and audio

Meet shoppers wherever they are on the open web and across channels with targeting designed to identify opportunities at the person-level

Meet shoppers wherever they are on the open web and across channels with targeting designed to identify opportunities at the person level, creating more relevant and intentional connections between your brands and your shoppers.

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Measurement: Brand- and SKU-level, online and in-store

Deliver honest reporting down to the SKU level, providing the full impact of media from impression to sale

Deliver honest reporting down to the SKU level, providing the full impact of media from impression to sale, whether online or in-store.

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Services: Strategy, campaign management, monetization support

From strategic planning to hands-on execution and revenue optimization, we help you run smarter campaigns

From strategic planning to hands-on execution and revenue optimization, we help you run smarter campaigns and grow your retail media business.

Grocery One

One activation. 15 grocers. Millions of shoppers.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​‌​​​‌​‍​​​‌​​​​‍​​​‌​​‍​‌‍​‌​​‌​​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍​‍‌‌​‍‌‌‌‌​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍​‌‌‍​‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍​‍‌‌​‍‌‌‌‌‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​‌​‌​​‌‌​​‌‌‍​‍​‌‌​‍​​​‌‍‌​​‌​‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‍​‌​‌​‌‌‍‍‌‌‍‌‌​‍‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍‌‌​‌​​​‌​‍​​​‌​​​​‍​​​‌​​‍​‌‍​‌​​‌​​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍​‍‌‌​‍‌‌‌‌​‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍​‌‌‍​‍‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍​‍‌‌​‍‌‌‌‌‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌​‌​‌​​‌‌​​‌‌‍​‍​‌‌​‍​​​‌‍‌​​‌​‌‍​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍​‍‌‌

Reach shoppers across retailer ecommerce platforms with one activation for national reach with localized relevance.

A person viewed from behind looks at shelves of colorful bottled beverages in a store.

Are you a brand?

See brand solutions >

Smarter media. Real outcomes.

Less waste. More precision. Epsilon helps brands reach real shoppers at specific retailers—online, in-store and everywhere in between.​​​​

Identity-based reach

Recognize, match and reach more real shoppers, not modeled or aggregated segments

Activate all in one platform

Onsite and offsite activation across channels, all in one platform

Honest attribution

Transparent measurement online and in-store, down to the SKU

Access to the network

Access to national networks of active shoppers

Faster, smarter campaigns at your fingertips

Our all-in-one retail media UI streamlines brand campaigns with bulk actions, enhanced reporting, centralized access to permissioned retailers, and much more.

Omnichannel reach that drives results

Onsite

  • Sponsored product ads (SPA)

  • Display

  • Brand pages

Offsite

  • Display

  • Online video

  • CTV

  • Audio

  • In-store

Onsite

  • Sponsored product ads (SPA)

  • Display

  • Brand pages

Offsite

  • Display

  • Online video

  • CTV

  • Audio

  • In-store

Know what worked, where

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Person-level identity drives closed-loop measurement

Tie media exposure directly to purchases, both online and in-store

Tie media exposure directly to purchases, both online and in-store, using persistent, person-level identity—not just cookies or pixels—so every impression can be accounted for.

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Online and in-store sales impact

See how your media moves the needle in the aisles and online.

See how your media moves the needle in the aisles and online. Our solution connects digital ads to actual transactions, no matter where shoppers choose to buy.

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Brand- and SKU-level insights

Drill down to the metrics that matter most. Understand how each brand, product line, and SKU performs

Drill down to the metrics that matter most. Understand how each brand, product line and SKU performs—so you can invest smarter and drive growth where it counts.

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Consistent identity across browsers, formats and devices

No more measurement gaps. Our unified identity framework follows real people—not just devices

No more measurement gaps. Our unified identity framework follows real people—not just devices—ensuring consistent attribution and reliable performance insights across the full shopper journey.

Are you a retailer?

See retailer solutions >

Real clients. Real results.

With Epsilon, you get a retail media partner who delivers real reach and real results that are built around identity resolution, powered by AI and flexible to fit your business. See how we've helped real clients meet their goals.
Retailer

Walgreens

By attaching Walgreen’s first-party data to Epsilon’s COREid, Walgreens can serve a brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.
See the case study
Brand

CPGs at a national retailer

Five different CPG brands were trying to drive more sales within a national grocery retailer's retail media network. ​​​​With Epsilon as their partner, these brands added offsite activations to their media strategies, and it resulted in a significant spike in incremental sales.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​​‌‍‌​​​‌‌‍‌‌​‍​​​‌​​​​​‍‌‌‍​‌‍‌‌​‍‌‌‍​‍​‍‌​‌​‌‍​‌‌‍​‌‍​‍​‍‌‌‍​‌‌‍​‍‌‍​‌‍‌‍​‍‌​​‌‌‍‌​​​​​​‍​‍​​‌‌​‌​‌‍​‌​​​‌‍‌‌​‌​‌‍‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‍‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​​‌‍‌​​​‌‌‍‌‌​‍​​​‌​​​​​‍‌‌‍​‌‍‌‌​‍‌‌‍​‍​‍‌​‌​‌‍​‌‌‍​‌‍​‍​‍‌‌‍​‌‌‍​‍‌‍​‌‍‌‍​‍‌​​‌‌‍‌​​​​​​‍​‍​​‌‌​‌​‌‍​‌​​​‌‍‌‌​‌​‌‍‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‍‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​​‌‍‌​​​‌‌‍‌‌​‍​​​‌​​​​​‍‌‌‍​‌‍‌‌​‍‌‌‍​‍​‍‌​‌​‌‍​‌‌‍​‌‍​‍​‍‌‌‍​‌‌‍​‍‌‍​‌‍‌‍​‍‌​​‌‌‍‌​​​​​​‍​‍​​‌‌​‌​‌‍​‌​​​‌‍‌‌​‌​‌‍‌‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‌‌‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​​‌‍‌​​​‌‌‍‌‌​‍​​​‌​​​​​‍‌‌‍​‌‍‌‌​‍‌‌‍​‍​‍‌​‌​‌‍​‌‌‍​‌‍​‍​‍‌‌‍​‌‌‍​‍‌‍​‌‍‌‍​‍‌​​‌‌‍‌​​​​​​‍​‍​​‌‌​‌​‌‍​‌​​​‌‍‌‌​‌​‌‍‌‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‌‌‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌
See the case study
Retailer

National grocery retailer

A leading national grocery retailer wanted to maximize the use of its shopper data to improve the quality and accuracy of its onsite media measurement. ​​​​With Epsilon as a partner, the grocer updated its integration to include more granular and extensive shopper data, leading to a dramatic increase in measurability for their brand partners. ‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌‌‍​‍​​​​‌​​​‌‌‍‌‌​​​​‌​‍‌​​​‍‌​‌​​​‍‌​‌​‌‍​‍​​‍​‌‍​‍‌​‍‌‌‍​‌‌‍‌‌​​​‍‌​​​​‌​​‌​​‌​​‍​‍‌‌‍​‌‍​‌​‌‍‌‍​‌‌‍​‌‍‌‌​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‍‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‍‌‍​‌​‌​​​‌‍​‍​​​​​‌‍‌​​‌‌​‍​​​‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌​‌‌‍​‍‌‍‌‍​​​​‍‌‍​‍​‍‌​‌‌‍‌‍​‍​‌‍‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌‌‍​‍​​​​‌​​​‌‌‍‌‌​​​​‌​‍‌​​​‍‌​‌​​​‍‌​‌​‌‍​‍​​‍​‌‍​‍‌​‍‌‌‍​‌‌‍‌‌​​​‍‌​​​​‌​​‌​​‌​​‍​‍‌‌‍​‌‍​‌​‌‍‌‍​‌‌‍​‌‍‌‌​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‍‍‌​​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‍‌‍‍‌​‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‍‌‍​‌​‌​​​‌‍​‍​​​​​‌‍‌​​‌‌​‍​​​‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‌​‌‌‍​‍‌‍‌‍​​​​‍‌‍​‍​‍‌​‌‌‍‌‍​‍​‌‍‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌‌‍​‍​​​​‌​​​‌‌‍‌‌​​​​‌​‍‌​​​‍‌​‌​​​‍‌​‌​‌‍​‍​​‍​‌‍​‍‌​‍‌‌‍​‌‌‍‌‌​​​‍‌​​​​‌​​‌​​‌​​‍​‍‌‌‍​‌‍​‌​‌‍‌‍​‌‌‍​‌‍‌‌​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‌‌‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌‌‍​‍​​​​‌​​​‌‌‍‌‌​​​​‌​‍‌​​​‍‌​‌​​​‍‌​‌​‌‍​‍​​‍​‌‍​‍‌​‍‌‌‍​‌‌‍‌‌​​​‍‌​​​​‌​​‌​​‌​​‍​‍‌‌‍​‌‍​‌​‌‍‌‍​‌‌‍​‌‍‌‌​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍​‌‍‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‍​‌‌‍‌‍‌‌‌‍‌‌​‌‌​​​​‍‌​‍​‌‍​‌‍‌‌‌‌​‌‌‌​‌​‌​‌​‌‍​‌​‌‌​‌‌‍‍‌‍‍‌​​‍‌‍‍‍‌‍‌‌‌‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‌‌‍‌‌​‌​​​‌​‌‍​​‌‍​‌​‌‍​‌​‌‍​‌‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌‌‌‍‌​‍‌‍‍‌​‌​​‌‍​‌‌‍​‌‍‌‌​‌‌‍‌‌‌​​‌​‌‍‍‌‌‍​‌‍‌‍‍​‍‌‌‌‌‌​​‍‌‌‍‌‌‌​​‌​​‍‌‌​​‌​‍‌‍‌‍‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌
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