Data readiness assessment - Data readiness assessment

What is the primary way your business uses data?

To personalize communication with customers and prospects To reach customers where they are across channels more efficiently To understand and analyze consumer insightsTo better identify unknown customers To transform into a data-driven organization To deliver better marketing ROI To understand who our best customers areTo identify cross-sell or upsell opportunitiesTo better understand our customers To find new customers To reactivate lapsed customers To improve new customer acquisition I’m not sureNone of the above

Which area would you most like to expand how your business uses data?

Does your business have easily accessible first-party data?

YesI’m not sureNo

How confident are you in the accuracy of your first-party data?

Very confident – data is clean and validated regularlySomewhat confident – occasional issues with accuracyI’m not sureNot confident – data quality is a major challenge

Does your business leverage third-party data?

YesI’m not sure No

How does your business use third-party data?

Data enrichment – We enhance our first-party data with third-party insights. Personalization – It helps us tailor messaging and offers.Audience targeting – We use it to identify and reach the right customers. Measurement & attribution – We use it to evaluate campaign performance. Compliance & risk management – It supports regulatory or fraud prevention needs. I don’t know

What is the primary way your business captures data?

What stands in the way of your data strategy?

Nothing stands in the way of our data strategy I’m not sureWe don’t have access to the right data sourcesWe don’t have access to clean, updated data We don’t have access to the right technology We don’t have enough data We don’t know where to find the data we need

How many of the following marketing channels does your business use? Digital media Connected TV Social media (e.g., LinkedIn, Facebook) Search Audio Offline / direct mail Digital out-of-home (DOOH)

How many of the following marketing channels does your business use?

Digital media
Connected TV
Social media (e.g., LinkedIn, Facebook)
Search
Audio
Offline / direct mail
Digital out-of-home (DOOH)

How do you activate your data for marketing?

Real-time personalizationPredictive analytics Audience segmentation Lookalike modeling Campaign optimizationWe don’t currently activate data for marketing