DD Perks® runs on Epsilon

Not your average cup of Joe

How does a brand stand out in a highly competitive market? You give your customers a little something to savor. Dunkin’ wanted to do more than differentiate, they wanted to resonate—with customers both loyal and soon-to-be loyal.

"Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business."

Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'

DD Perks® runs on Epsilon

Surprising and delighting customers with membership perks

24M

customers enrolled in DD Perks® since inception

50%

increased member spending YoY

20M+

real-time transactions per day

Not your average cup of Joe

Over a decade of partnership

Since 2013, Dunkin’ has entrusted Epsilon with its most loyal customers from program inception through execution—and the industry has noticed. For the 15th year in a row, Brand Keys named Dunkin’ the #1 brand for customer loyalty in the out-of-home coffee category.

Epsilon PeopleCloud Loyalty and Messaging help Dunkin’ connect with millions of customers each day.

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Strategic services on the menu

Epsilon works with Dunkin’ to maintain a POS integration that connects 9,000+ locations to Dunkin’s loyalty engine for real-time access to rewards with flexible creative—all with tight integration with Dunkin’s mobile app.

Omnichannel marketing so good you can taste it

Dunkin’ crafts a connected experience with:

Agile mail and in-app content
1:1 messages in loyalty statements
Push notifications
Contactless offerings
Mobile ordering and more

"Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business."

Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Loyalty

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