Recognizing and reaching the right customers, resulting in a strong ROAS
72%
of reactivated customers made at least two purchases78%
of new customers made at least two purchases$35:1
ROAS (vs goal of $10:1)
Hungry for customer wins
With a high number of lapsed customers, Jersey Mike’s needed an appetizing way to reconnect with customers and gain new ones. So they looked to Epsilon to cook up some fresh ideas for the menu.
Epsilon’s Digital Media Solutions helped them deliver relevant messaging to old and new customers, resulting in win-backs, competitive conquests and a strong return on ad spend. Repeat visits from both groups and a strong ROAS.
Informed us who’s hungry by identifying millions of people that either converted at Jersey Mike’s or a competitor in the last 12 months.
With our 1:1 decisioning engine, we were able to get each groups’ mouths watering with messaging made to order.
"We were overwhelmed by the success of this program. We blew by our target ROAS."Jeff Hemschoot, Marketing Director, Jersey Mike’s
