Surprising and delighting customers with membership perks
24M
customers enrolled in DD Perks® since inception50%
increased member spending YoY20M+
real-time transactions per day
Not your average cup of Joe
How does a brand stand out in a highly competitive market? You give your customers a little something to savor. Dunkin’ wanted to do more than differentiate, they wanted to resonate—with customers both loyal and soon-to-be loyal.
Since 2013, Dunkin’ has entrusted Epsilon with its most loyal customers from program inception through execution—and the industry has noticed. For the 15th year in a row, Brand Keys named Dunkin’ the #1 brand for customer loyalty in the out-of-home coffee category.
Epsilon PeopleCloud Loyalty and Messaging help Dunkin’ connect with millions of customers each day.
Epsilon works with Dunkin’ to maintain a POS integration that connects 9,000+ locations to Dunkin’s loyalty engine for real-time access to rewards with flexible creative—all with tight integration with Dunkin’s mobile app.
Dunkin’ crafts a connected experience with:
"Epsilon's platform and marketing expertise enable us to effectively scale across new communications formats, modernizing the Dunkin' experience and further growing our business."Stephanie Meltzer-Paul, Vice President, Digital and Loyalty, Dunkin'
