Wickes Launches Retail Media Platform to Connect Brands with Home Improvement Customers

London, UK - 2 March 2026 – Wickes today announces the launch of Wickes Connected Retail Media, a new retail media network that goes live with both onsite and offsite capabilities from day one. This is a first-of-its-kind proposition in the home improvement category, designed to help brands connect with the UK’s diverse home improvement audience wherever they are browsing, researching or shopping for products. Developed in partnership with Epsilon, Wickes Connected Retail Media enables brands to reach DIYers, design and installation customers, and trade professionals with tailored messages that align with the project they’re working on, from start to finish.

Powered by Epsilon’s COREid identity graph, Wickes Connected Retail Media supports more precise activation both within Wickes’ ecosystem and web-wide by helping brands bring together digital and in-store signals into a consistent view of their audience.

The proposition is underpinned by Wickes’ investment in linking its digital channels with 230 stores. With 96% of sales touching a Wickes store and two-thirds digitally enabled, the business provides a natural bridge between online discovery and in-store action, supported by board-level commitment to retail media as a long-term growth lever.

Gary Kibble, Chief Marketing and Digital Officer at Wickes, said: “We’re proud to launch Wickes Connected Retail Media in partnership with Epsilon, a major step forward for our business. This network makes it easier than ever for our customers to discover the brands and products that help them get their projects right. From first-time DIYers and design and installation customers to trade professionals managing multiple jobs each week, our shoppers have distinctive ways of researching, browsing and buying. We’re excited to see the impact this will have for brands and customers alike, connecting them at the moments that matter most.”

Simon Trewavas, SVP Commerce at Epsilon says, “Wickes brings together a uniquely broad and highly engaged home improvement audience across both its digital platforms and store network. Customers come to Wickes to plan projects, sense check their ideas and buy products that often form part of an ongoing relationship with the brand. That creates a real opportunity for advertisers to think beyond short term performance and focus on how they support customers in ways that build trust, confidence and long term loyalty.

We’re excited to support Wickes as they continue to test, learn and scale across categories, building a connected retail media proposition that truly reflects how people plan, shop and complete home improvement projects.”

Wickes Connected Retail Media is designed to support a wide range of advertisers, from established manufacturers to smaller specialist trade brands, with flexible ways to test, learn and scale activity over time.

About Wickes

Wickes is a digitally-led, service-enabled home improvement retailer, delivering choice, convenience, value and best-in-class service to customers across the United Kingdom, making it well placed to outperform its growing markets. In response to gradual structural shifts in its markets over recent years, Wickes has a balanced business focusing on three key customer journeys - TradePro, DIY (together reported as Retail) and our project-based Design & Installation division.

Wickes operates from its network of 230 right-sized stores, which support nationwide fulfilment from convenient locations throughout the United Kingdom, and through its digital channels including its website, TradePro mobile app for trade members, and Wickes DIY app. These digital channels allow customers to research and order an extended range of Wickes products and services, arrange virtual and in-person design consultations, and organise convenient Home Delivery or Click-and-Collect.

About Epsilon

Epsilon is a global leader in marketing and advertising technology solutions, helping brands across EMEA deliver measurable business outcomes. Our modular platform activates marketing across channels - from display and online video to CTV and direct mail - and powers advanced onsite and offsite retail media, as well as industry‑leading loyalty solutions. At the heart of Epsilon is COREid, the most accurate and stable deterministic identity graph, giving brands a single, durable customer view to efficiently identify existing, lapsed and prospective buyers both online and in-store. Our mission is to remove the guesswork from marketing; drive efficiency, reduce waste, and enable marketers to invest confidently in what works, backed by transparent measurement. Discover more at ww.epsilon.com/emea