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Ralph Browning

Ralph has worked in the Loyalty arena for twenty plus years: designing, developing and managing major award winning loyalty programs for clients across multiple sectors including retail, banking, travel, FMCG and telecoms across Europe the Middle East and APAC. Ralph particularly enjoys working with new clients in developing loyalty program designs and enhancements based around tech innovations and new engagement concepts including ROI modelling.

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Articles by Ralph Browning

Blog
[VIDEO] Maximising the potential of your loyalty programme to acquire first-party data
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Blog
Loyalty managers must not forget physical tangible rewards in the rush for emotional engagement
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Blog
Brands leveraging ‘emotional’ loyalty programmes in a post-points world
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Blog
The rise of emotion-driven loyalty programmes
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Blog
[VIDEO] Why do some loyalty programmes fail?
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