From component to conversion with John Lewis

AMD does not build the laptops consumers buy, yet its processors shape their performance and value. Historically its retail media ran through manufacturer partnerships, reported in aggregate with no line of sight to SKU performance, leaving AMD unable to prove the direct impact of its investment.

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Tying CTV to in-store tech sales

From component to conversion with John Lewis

Together, John Lewis Partnership, AMD and Epsilon's approach achieved:

4:1

Brand ROAS

83%

New-to-brand purchases

101%

YoY investment uplift

Dark blue laptop displaying a vibrant, rainbow-colored abstract design on its screen.

SOLUTION

Offsite retail media across display, online video and connected TV reached premium John Lewis shoppers earlier in the laptop research journey, where componentry becomes a genuine consideration.

SKU-level reporting replaced blended manufacturer read-outs, linking AMD's investment directly to product-level outcomes and satisfying its 24-page compliance requirements.

Campaign activation was compressed from six weeks to ten to fifteen days, covering audience, creative, compliance and reporting within AMD's late, quarterly budget cycles.

Dynamic creative accommodated co-funded activity with Microsoft, Lenovo and Asus, meeting John Lewis Partnership, AMD and partner brand guidelines in parallel without stalling approvals.

A bright electronics store interior with display tables showcasing phones, tablets, and accessories.

RESULTS

The latest campaign reached 1.6 million unique individuals and delivered close to £4 in revenue for every £1 invested when guest checkout and in-store purchases were accounted for, with clicks 49% above target and CTR nearly three times the top of the benchmark range.

83% of brand purchases came from new-to-brand customers and 15% of attributed revenue was generated in physical John Lewis stores, a channel offsite display rarely measures, proving the model was finding genuinely incremental demand rather than recycling existing intent.

Against an earlier 2026 AMD campaign, return on ad spend grew around 17% and in-store sales more than doubled their share of attributed revenue, unlocking a 101% YoY investment uplift and co-funded budgets from Microsoft, Lenovo and Asus into the same activation model.

Next pick for you: Currys

Tying CTV to in-store tech sales