Spotting ‘pre’-market audiences with Currys’ Tech Hunters

Currys recognised an opportunity to extend retail media beyond the bottom of the funnel, testing a full-funnel approach to engage tech enthusiasts before and during product launches.

AWARD

“Epsilon’s collaboration with Currys set a benchmark in retail media.”

The campaign earned the Best Use of Retail Media award at the Digiday Awards Europe for its innovative approach, seamlessly blending audience targeting with measurable sales impact.

Learn more

Spotting ‘pre’-market audiences with Currys’ Tech Hunters

Currys recognised an opportunity to extend retail media beyond the bottom of the funnel, testing a full-funnel approach to engage tech enthusiasts before and during product launches.

By leveraging Currys’ first-party data and Epsilon’s COREid, the campaign delivered:

56,000

store visitors

20%

increased in-store sales

3:1

return on investment

Family of four excitedly watching TV on a sofa.

SOLUTION

This campaign marked two media firsts for Tech Hunters:

Combining Display, Online Video (OLV), and Connected TV (CTV) within a single campaign.
Launching media prior to a TV’s release to generate anticipation before the product was widely available.

Currys targeted high-end TV shoppers who had browsed the TV manufacturer’s (or competitor) products but had not yet purchased.

By leveraging Currys’ first-party data and Epsilon’s COREid, the campaign consistently optimised for both online and in-store sales, ensuring messaging remained relevant throughout the shopper journey.

Inside a large electronics store with customers browsing aisles of cameras and other gadgets. Prominent purple signs read "Business hub," "Upstairs... Cooking," and "Microsoft." Overlay graphics include a shopping bag icon and an "OPEN" sign.

RESULTS

The campaign swiftly demonstrated the effectiveness of a full-funnel approach. When Display, OLV, and CTV were combined, conversions rose 46% compared with Display alone, highlighting the value of multi-channel engagement.

With nearly 7 store visits per 1,000 impressions, the campaign’s success encouraged Currys to scale the full-funnel approach to additional product categories.

It reinforced Tech Hunters as a next-generation retail media solution, blending brand awareness with measurable purchase outcomes, and proving the ability of person-first targeting to deliver tangible results both online and in-store.

AWARD

“Epsilon’s collaboration with Currys set a benchmark in retail media.”

The campaign earned the Best Use of Retail Media award at the Digiday Awards Europe for its innovative approach, seamlessly blending audience targeting with measurable sales impact.

Learn more

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