With Epsilon, Audley Travel was able to prove:
21:1
ROAS4x
Improved CPA20%
Higher booking values
Luxury holiday and safari experts, Audley Travel, set out to build awareness and convert demand more effectively during peak booking periods, while experimenting with more impactful acquisition channels.
The activation delivered significantly stronger acquisition efficiency than Audley's previous paid media activity, generating CPAs four times better than established benchmarks. By reaching prospective travellers earlier in their planning journey and reinforcing engagement during key booking periods, the strategy created a more effective path from awareness to booking.
Performance gains were accompanied by higher-value outcomes, with average booking values 10-20% higher than other media channels. The strength of the results exceeded expectations and demonstrated clear potential to scale acquisition activity further as demand grows.
The results speak for themselves for the activity. Working with Epsilon through our testing and scaling phase was frictionless. They aligned with our goals and helped us achieve exactly what we set out to do.Ben Lines, Head of Client Acquisition, Audley Travel