A suite of enhanced digital media solutions hits KPIs
$7:1
incremental ROAS (exceeding goal)$67M
revenue from messaged buyers120K
new loyal customers acquired
Here's how Epsilon Digital helped the auto retailer achieve end-to-end goals.
Epsilon Digital full suite was the perfect blend of strategy and impact for the auto retailer to engage their customers while conquesting new ones. With customer insights from 200M+ real people across devices, Epsilon was able to reach the right customers in specific markets with unparalleled accuracy.
With our exclusive third-party data set, Epsilon identified and messaged 10M non-loyalty buyers not currently in the auto retailer’s loyalty file to entice them with a sign-up. When messaging consumers, Epsilon was sure to create engaging, high-impact personalised messaging across a variety of creative ad formats.
This end-to-end strategic partnership resulted incaptured market share from their top competitors, maximized brand partner sales, and an exceptional incremental lift with existing buyers and site visitors.
Epsilon Digital helps brands deepen relationships across all customers’ devices, powered by deeper knowledge of who they are, what and how they buy.
