Email Execution that Boosts Downloads
Filling the gaps for the app
Investment firm Edward Jones had two objectives they set out to accomplish: announce a new TouchID feature for their app and encourage customers to download. The blockers: the campaign had to increase KPIs for the mobile app, however, there was no segmentation between app users and non-app users.
Investing in the execution
Epsilon employed email best practices that gave the users greater reasons to believe. Storytelling, animation and a clear understanding of brand objectives and user needs. It all paid off by encouraging users to invest their time into the investment app.
Creative Services
With a story-led design, the email used hero and iconography animation to highlight the app benefits, including the new feature.
WINNER, Best Loyalty Member, Email/Offer: App Enablement
The Marketing Quarterly
Solutions
How can you break through?
We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.
Healthy customers & customer relationships