Identified and connected with cruising customers

With a boost for their targeting and increased ROI, it was smooth sailing for Norwegian Cruise Line Holdings

targeting lift

Less wander. More wanderlust.

NCLH was looking to fill an increase in capacity for their Oceania Cruises and Regent Seven Seas Cruises. NCLH had to set out to see what consumers were able and willing to pay for a premium cruise experience.

Blue icons for collected data, client service, predicted spend

Let the targeting set sail

Epsilon Data was able to bring NCLH and their consumers closer than ever. Epsilon provided the data most predictive of consumer spending, helping NCLH understand consumer’s lifestyles, identify high-value prospects and how to reach them in the right time and place.

Data
Epsilon set out to answer critical questions: where, when, how much and how often are consumers spending. Our proprietary matching allowed Epsilon to associate transaction data with specific individuals and build a picture of the ideal consumer: 55+ years old with high net worth.

Epsilon was better than any brokered list that we had purchased and competed with partnered lists and owned lists in terms of cost to acquire and return on marketing investment."

Vice President, Analytics, Norwegian Cruise Line Holdings

Solutions

How can you succeed?

Each industry and company encounters their own unique set of marketing challenges. But what if we can help you reposition those challenges as opportunities? See just what we can do .

Data

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Driving outcomes with traveller data