Personalised messaging drove incremental revenue, online and in-store
80%
match rate$6:1
incremental return on ad spend9%
incremental revenue lift
Staples sums up its customer experience in one phrase: “make more happen.” And that’s exactly what they needed to do with their digital marketing. Epsilon helped Staples connect its online and offline customer data, creating a clearer view of each individual and enabling more relevant, personalised marketing. This helped Staples turn a more accurate customer understanding into stronger engagement and increased revenue.
Epsilon helped Staples replace a fragmented ecosystem of DMP, DSP and data-onboarding vendors with one more connected approach, giving the brand a clearer view of marketing performance and its impact on revenue. Using this connected customer data, Epsilon enabled Staples to recognise and engage active customers with personalised messaging, driving incremental traffic and revenue both online and in-store.
Epsilon Digital connects impressions to real outcomes, creating cross-channel digital advertising that performs, reduces wasted spend and improves with every campaign.
With our industry-leading, highly accurate data, we speak to consumers as individuals, personalising messages across all their devices.
[Epsilon]’s solution was just what we needed to connect and stay connected with our customers and make the most out of our relationships with them."Sr. Director, Digital Marketing at Staples