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Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

A collage of diverse shoppers in various retail environments, from grocery to home goods.

How your brand category should shape your media strategy

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Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.

Retail media in action: five UK campaigns that drove measurable growth

Logos of Waitrose & Partners, Currys, Frasers Group, Ocado, B&Q, John Lewis & Partners, RS, Wickes, Iceland, Morrisons, TD SYNNEX, Deliveroo, Sainsbury's, and Argos.

UK retail media networks powered by Epsilon: a guide to the partnerships behind the platforms

White heart with blue number 7 surrounded by white refresh arrows on a blue and purple gradient.

7 reasons to start a customer loyalty programme

Woman in a supermarket aisle examining a yellow product and holding a blue shopping basket.

ROAS vs incremental ROAS: which metric actually proves your media is working

A smiling woman with red shopping bags stands at a checkout counter as two other women wait in line behind her.

Why your loyalty programme is your most underrated marketing asset

How to get started with retail media as a brand advertiser

An excited person and falling confetti accompany a phone displaying '300 points' and 'Streak Complete!' on a loyalty app.

Loyalty gamification: a beginner's guide for brands