Epsilon Blog

[Video] The principles of personalisation in digital advertising

By: Epsilon Marketing•November 7, 2018

What can brands use personalisation for? And how can they harness personalisation to generate new demand? Find out in this on-demand talk, filmed live at DMEXCO 2018.

In this talk, Elliott Clayton, SVP of Media UK at Conversant discusses what personalisation is actually for, and how delivering truly personalised experiences for consumers - not through segments, but actually personalised to the individual - benefits bottom-line.

{{ script_embed('wistia', 'kqq18kgxug', ', ', 'inline,responsive') }}

Find out how to make true, one-to-one personalisation at scale happen. Read Conversant's free guide on the four essential themes for marketing personalisation at scale.

Download the guide

Our insights straight to your inbox

Join the forward-thinking marketers who rely on our insights to stay ahead.

First Name

Last Name

Country

Title

Company

By submitting this form, I consent to receive marketing communications from Epsilon and its affiliates. I can unsubscribe or update my preferences at any time. Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.