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Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

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A woman and child in winter hats look at a display of Christmas ornaments.

Golden Quarter: Why you should keep media running into January 2027

The Golden Quarter runs past Christmas. Why keeping media in market through December and January buys cheaper reach and a head start on next...

A woman speaking with the text "Cut the over-frequency eating your budget" on a blue and purple background.

How targeted advertising cuts wasted ad spend across display, online video and CTV

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Hand holding colorful shopping bags over a tablet displaying a business report with charts and graphs.

Retail media measurement: How to get it right

Illustration showing “DATA” at the centre, surrounded by icons representing websites, mobile devices, documents, databases, email, user profiles and digital interactions.

What is data-driven marketing, and how do you use it?

Videoweek "CTV Advertising Guide Europe 2027" graphic with a play button.

CTV Advertising Guide Europe 2027 by VideoWeek

A person smiling and wearing glasses next to the title "How to build loyalty that lasts".

How to build a loyalty scheme that lasts

An ad for Crunch Co. chips shown across a laptop, phone, and TV screen.

Commerce media: how to tell if you have an opportunity

A video thumbnail with two women and text: "LOYALTY.TV YOUR LOYALTY EARNS MORE Epsilon®".

How to improve customer loyalty when discounts stop working