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Copyright © Epsilon Data Interactive, Inc. (trading as Epsilon International). All rights reserved. Trading address: 2 Television Centre, 101 Wood Lane, London W12 7FR

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Tap into expert marketing insight

Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

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A woman sits comfortably, holding a red mug and a tablet displaying an article with a video.

What is online video advertising, and why is UK spend rising?

What is online video advertising? How OLV works across the open web, why UK and EMEA budgets are shifting to it, and where it fits alongside...

Blue graphic with 'The L❤️ve Of Play' and 'Transform Loyalty with Smart Gamification', featuring a heart, puzzle pieces, and logos for Epsilon, Microsoft, PlayFab.

The Permission Economy: why loyalty will matter more in the age of AI

A happy red-haired woman opening a package on a sofa.

The complete guide to getting started with CTV advertising

A young woman in glasses sits on a couch under a blanket, holding a remote and watching TV in a dimly lit room.

What is CTV advertising — and why are brands moving budget to it?

Gamification in loyalty: moving beyond gimmicks to habit-driven engagement

Brand Pages by Epsilon Retail Media: new way to build branded destinations on retailer sites

A collage of diverse shoppers in various retail environments, from grocery to home goods.

How your brand category should shape your media strategy

Five top retail media campaigns title with logos for Co-op, Deliveroo, Currys, John Lewis & Partners, and Ocado.

Retail media in action: five UK campaigns that drove measurable growth

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