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What is customer lifetime profitability and why does it matter to brands in 2027?

Your highest-value customers are not always your most profitable. Here is the difference between lifetime value and lifetime profitability...

Epsilon 2027 Planning text next to a person walking on a desert road towards mesas at sunset.

How to plan your 2027 media budget beyond the major platforms

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An employee points to a shelf while showing a product to a customer in a store.

Behavioural segmentation: The complete guide for ecommerce marketers

A woman and child in winter hats look at a display of Christmas ornaments.

Golden Quarter: Why you should keep media running into January 2027

A woman speaking with the text "Cut the over-frequency eating your budget" on a blue and purple background.

How targeted advertising cuts wasted ad spend across display, online video and CTV

Hand holding colorful shopping bags over a tablet displaying a business report with charts and graphs.

Retail media measurement: How to get it right

Illustration showing “DATA” at the centre, surrounded by icons representing websites, mobile devices, documents, databases, email, user profiles and digital interactions.

What is data-driven marketing, and how do you use it?

Videoweek "CTV Advertising Guide Europe 2027" graphic with a play button.

CTV Advertising Guide Europe 2027 by VideoWeek