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Explore the Epsilon blog to discover the latest marketing trends and impactful insights with contributions from experts across our EMEA business.

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What is a data clean room and how does it work?

We explain what a data clean room is and how it works.

Two smiling women holding shopping bags on a holiday-decorated street.

Black Friday 2026: how to avoid wasting marketing budget

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A man holds a coffee cup while looking at a laptop displaying a product page for a pour-over coffee set.

How to make your online video (OLV) advertising work harder

A woman sits comfortably, holding a red mug and a tablet displaying an article with a video.

What is online video advertising, and why is UK spend rising?

Blue graphic with 'The L❤️ve Of Play' and 'Transform Loyalty with Smart Gamification', featuring a heart, puzzle pieces, and logos for Epsilon, Microsoft, PlayFab.

The Permission Economy: why loyalty will matter more in the age of AI

A happy red-haired woman opening a package on a sofa.

The complete guide to getting started with CTV advertising

A young woman in glasses sits on a couch under a blanket, holding a remote and watching TV in a dimly lit room.

What is CTV advertising — and why are brands moving budget to it?

Gamification in loyalty: moving beyond gimmicks to habit-driven engagement