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    Industry perspectives from our EMEA experts

    Exclusive commentary and opinion on the issues shaping the market right now, as seen across leading advertising and retail publications.

    Content Type
    Topic
    Vertical
      News Article
      56% of people click on online adverts to find information, but quality woes abound
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      News Article
      Consumers don’t click on ads to make purchase and half of ads are irrelevant
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      News Article
      Relationship status
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      News Article
      The evolution of showrooming for omnichannel retail
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      News Article
      Scotch & Soda personalises ads, achieving five-fold incremental return on investment
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      News Article
      Scotch & Soda raises glass to personalisation strategy
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      News Article
      Scotch & Soda boosts ROI with personalised ads
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      News Article
      Younger Shoppers Fuelling High Street Revival
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      News Article
      Showrooming to evolve in 2019 as Millennials and Gen Z buy on mobiles – while in-store, Conversant finds
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