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In the News

Industry perspectives from our EMEA experts

Exclusive commentary and opinion on the issues shaping the market right now, as seen across leading advertising and retail publications.

Content Type

News Article

Topic

Loyalty
Digital Media
AI
Retail Media

Vertical

The lines between DTC and traditional B2C are blurring

Direct to consumer start-ups pushing out traditional brands as lines blur

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Mobile-only marketing: the millennial goldmine?

EDITORIAL Black Friday: a lesson in engagement

Is Black Friday’s real opportunity the building of long-lasting customer acquisition?

#BlackFriday2019: Real Opportunity for Retailers to Secure Long-Lasting Customer Acquisition

Black Friday evolves in the UK

Browser Tools are Retail Winners - Sales Increase 349% Year-On-Year

2019 International Performance Marketing Awards Winners Announced