Forrester: The future of loyalty is bright - here's how to prepare

"Loyalty programmes still have a lot of power during this time."

COVID-19 has lead marketers into uncharted territory. According to Forrester, consumer spend is forecasted to continue to fall as we enter 2021, which has lead CMOs to focus on retaining existing customers rather than acquire new ones. Right now, maintaining relationships with customers is an urgent task. Enter loyalty programmes.

In this webinar, Forrester's Interim Research Director Emily Collins discusses why loyalty programmes still have a lot of power during the pandemic. Emily gives her insights and expertise on how marketers can best position their loyalty programmes to drive revenue, and help brands move towards recovery.