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How to leverage metrics to optimize your email channel and do more with less

Blurring the boundaries between brand and performance marketing

Facts not fiction: Black Friday realities from the retailer perspective

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Insights to elevate your marketing

Revealed: Four of the most important email marketing performance indicators and how to use them

New CDP Institute whitepaper highlights the importance of identity

9 areas for retailer action to ensure a successful Black Friday – and beyond

Relationships, not reductions: why partner marketing must be a central strategy for retailers today

What retailers really think about Black Friday

Destination marketing measurement: The future of digital advertising attribution