Epsilon Online Video connects your brand with high-value audiences through video ads served across publisher sites and apps on desktop, tablet and mobile.
Person-based identity replaces cookies and device IDs, giving you precise reach and optimal frequency control across every channel on the platform.
Online video advertising places short- or long-form video ads before, during or after content on websites and apps across the open web, in formats ranging from in-stream pre-roll to full-screen interstitials.
It carries the emotional weight of broadcast-style creative with the targeting precision and measurement of digital channels. Online video works at every stage of the customer journey, from awareness to re-engagement.
How does Epsilon Online Video work?
Your first-party data is matched against Epsilon's CORE Identity graph, which resolves individuals across browsers and devices into a single profile, without relying on third-party cookies.
From there, each person is ranked by their likelihood to take your desired action, and campaigns activate across thousands of publisher partners with frequency managed at the person level across all channels on the platform.
Epsilon's CORE Identity is built on deterministic offline data, connecting to real individuals rather than email addresses or devices, so campaigns reach more of the intended audience with less waste.
OLV sits on the same platform as display, CTV and audio, which means you can sequence messaging across formats, suppress converted customers in real time and manage frequency at the person level without reconciling data between separate buying platforms.
Epsilon's in-house team can extend your video assets through personalised overlays tailored per audience segment, generating hundreds of creative variations from a single asset without separate production costs.
Reporting links media exposure to both online and in-store transactions, the first industry-accredited methodology of its kind, so you can see what your video spend actually drove rather than relying on completion rates alone.
Cheerz recognised it needed to evolve its strategy to boost awareness and drive growth without compromising performance. Central to this was proving that video-led activity could positively impact sales.
