Find out what’s happening at Epsilon, and our take on the latest trends in the big, bad world of advertising. Welcome to our blog.

8 tips for personalising emails wisely

From improving email click-through rates by an average of 14 per cent, to enhancing conversions by 10 per cent, and delivering six times higher transaction rates, these days, there’s no questioning the power of personalised emails. Not only does it pay to personalise, but today’s consumers actually demand it. In fact, in our recent report: […]

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The Weekly Round-Up: 09.11.18

Condiment-filled decorations, gender diversity, and data for sale – it’s all here in this week’s Round-Up. And a Merry Chipotle Southwest to you   Deck the halls with…Chipotle Southwest sauce? It may sound strange, but that’s the message Subway are spreading in their gimmick-heavy Holiday campaign. To promote their new festive menu (Christmas Cracker Sub […]

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The Weekly Round-Up: 2.11.18

In this week’s Round-Up, we’re putting GDPR compliance under the microscope and asking the question – why are all AI Assistants female? The future is female   Once, the notion of hoverboards and hi-tech eyewear were merely a plotline in the Back to the Future sequel. Now, these items are part of everyday life, existing […]

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