Lauren Frericks

Lauren is a Content Marketing Manager at Epsilon.

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Articles by Lauren Frericks

Man sitting on blue couch while eating popcorn and trying to find something to watch

Have you lost the plot on your CTV budget and ad spend?

A warm-toned photo of a blonde woman smiling with corded headphones while she's watching something on her laptop

Preparing your digital media strategy for a video-dominant landscape

The top 3 digital media metrics you need to master

Why "routine" ad creative still matters—and what consumers really notice about it

Woman looking at her phone looking frustrated

88% of consumers notice repetitive ads, and it's not always a good thing

Woman looking at her phone over a cityscape background

Consumers can tell when AI is used in marketing. But is it a problem?

Shoptalk 2025: The “new” retail media market, customer centricity, in-store and more