Lauren Frericks

New research tells us the bar for personalization is rising faster than brands are meeting it

Have you lost the plot on CTV advertising?

Preparing your digital media strategy for a video-dominant landscape

The top 3 digital media metrics you need to master

Why "routine" ad creative still matters—and what consumers really notice about it

88% of consumers notice repetitive ads, and it's not always a good thing

Consumers can tell when AI is used in marketing. But is it a problem?

Shoptalk 2025: The “new” retail media market, customer centricity, in-store and more