Driving traffic where it counts
The impact of offsite media on retailer site traffic over time.
The impact of offsite media on retailer site traffic over time.
A leading CPG brand wanted to understand how activating offsite media through a national grocer’s retail media network along with its onsite media strategy could help them reach and engage with more shoppers.
Offsite campaigns boosted traffic to the grocer’s site, driving more shoppers into the brand’s onsite channel.
By activating onsite and offsite campaigns as complementary channels, the brand was able to capture more shoppers and maximize the impact of their overall media investment.
Offsite activation led to a measurable increase in grocer site traffic, with lifts up to 20% during the campaign period.
