A national CPG brand wanted to reach current brand and retailer customers with a high propensity to purchase, while also engaging new audiences for a new product launch. The goal was to increase sales and better understand how combining connected TV (CTV) and display impacts SKU-level performance.
Using the retailer’s media network and Epsilon’s audience capabilities, the brand targeted qualified shoppers at both the individual and household level. Powered by a people-based identity graph, this approach enabled more precise audience targeting and expanded reach to new, relevant prospects.
By complementing display advertising with CTV, the brand delivered awareness-driven messaging through a more immersive, storytelling format. This cross-channel strategy helped engage audiences more effectively while reinforcing messaging across touchpoints.
Combining CTV and display led to stronger campaign outcomes, increasing both conversion rates and order volume per customer. The integrated approach demonstrated how coordinated media strategies can drive more efficient and effective retail media performance.
By activating high-value audiences across display and CTV, the campaign expanded reach to new prospects and delivered significantly stronger conversion and purchase behavior.
