A leading brand in the at-home coffee category wanted to find even more customers in new, unique audiences, especially in key regions around the U.S.
This at-home coffee brand already outperformed their competition in both dollars and volume, but needed to continue growing their in-market share with brand awareness and competitive conquesting efforts with a strong tech stack.
By aligning their website and email signals with proprietary Epsilon data inside Epsilon Clean Room, the brand identified three new audiences, including lookalike and retargeting segments.
Using those insights, the brand used Epsilon Digital to activate a full-funnel media campaign across multiple channels including display, cross-device video, and CTV. Then, they used unique tactics in specific markets to drive consideration, purchase and awareness.
The campaign drove both household penetration lift and spend per buying households, acquiring over 40% more new buying households.
