Re-emerging from a corporate reorg and global pandemic, Bar Louie wanted to invite guests back to the table and to drive consideration at specific locations. Using Epsilon’s Retention and Location Driver, they focused on loyalty and agility in a disrupted landscape.
Epsilon’s Retention solution identified and reached lapsed guests to come back—and keep coming back. Coupled with Epsilon’s Location Driver, Bar Louie localized dollars and impact, allowing them to allocate specific budgets to specific locations.
We identified customers who had not been to the gastrobar in 7 to 24 months, allowing us to welcome them back with relevant messaging. Working with Bar Louie’s creative partner agency, DNA Hospitality, we focused on developing different creative iterations that spoke to the Bar Louie customer, meeting them where they were, and encouraging them to return. And doing it in a privacy-centric way.
We localized dollars and impact, allowing Bar Louie to allocate specific budgets to specific locations and measure on a regionalized basis. For a brand focused on community, this tailored approach not only spoke to individual guests, it helped create continuity with local restrictions during COVID-19.
Bar Louie went into 2020 knowing they needed a change. For many restaurants, it was a make-or-break moment. Here's how the gastropub staple leaned into location-based marketing messages to drive over 53K new conversions.
