
Future proofing identity and accelerating transformation for a brewing company
A brewing challenge
A multinational drink and brewing company faced several business challenges including:
Identity: Their existing CDP was reliant on cookies, making identification impossible in the face of third-party cookie deprecation.
Budget: With more products to support but with flat budgets, their media dollars had to work harder than ever before.
Planning: Media planning was inefficient because it was panel-based with a relatively small sample.
Data: Like most CPGs, access to first-party data was limited.
Measurement: Without sales data tied to individuals, they struggled to gauge audience performance.




