Game winning results
1.3M
unique customers reached$7.6M
in messaged revenue$28:1
ROAS
Chuck E. Cheese, an iconic American restaurant and entertainment brand, wanted to transform their offerings to better fit the modern family. They turned to Epsilon to dig deeper into their data.
With Epsilon as their partner, the Chuck E. Cheese team dove into their customer data. By expanding their data sets to include transactional and site tag data, they saw a clearer picture of what parents wanted: affordable options that were tailored specifically for them.
These tailored experiences included rethinking how their loyalty options impacted affordability, launching a $99 birthday package and incentivizing return visits with a reasonably-priced subscription model.
Coupled with qualitative data from their kid guests, CEC Entertainment transformed their restaurants into a destination that every member of the family could love.
This pivot resulted in 1.3M unique customers reached, $7.6 million in messaged revenue and $28:1 ROAS. Not to mention, it opened up the brand to a whole new generation of families.
“We looked to the data to understand our families at a granular level and shifted the focus to what matters to them.”Blake Johnson, Sr. Director, Brand Marketing at CEC Entertainment
