The power of offsite media on incremental sales
$3.80:1
average SKU iROAS$302K
average incremental SKU sales generated$378K
average incremental brand sales generated
Five different CPG brands were trying to drive more sales within a national grocery retailer's retail media network.
With Epsilon as their partner, these brands added offsite activations to their media strategies, and it resulted in a significant spike in incremental sales.
These five brands, which spanned from beverages to household items, invested an average of $78K on each campaigns that ran for a single quarter.
Each brand saw meaningful return, with an average of $3.80:1 SKU iROAS, $4.71:1 brand halo, $302K incremental SKU sales generated and $378K incremental brand sales generated.
One of the best performing campaigns was from a soup brand that invested $75K. They achieved $8.04:1 SKU iROAS, $9.01:1 brand halo, $603K incremental SKU sales generated and $676K incremental brand sales generated.
