ATV delivers results that thrill
55%
overall lift in total bookings37%
overall lift in household bookings2,000+
incremental household bookings
One of the world’s leading entertainment companies wanted to reach new and existing customers through advanced TV to drive an increase in their park visits and cruise line bookings. The key to the magic? Identifying the right audiences.
Using our direct 1:1 household-level match with DISH Media subscribers, the worldwide entertainment company was able to find and reach a new audience of entertainment fanatics ready to take a vacation.
Using the client's raw customer file, Epsilon helped formulate a mix of core audiences. Then, we created custom third-party lookalike audiences with Epsilon's national consumer file to identify guests that are likely to book.
Because of our direct 1:1 match with DISH Media, the new audiences were effectively activated across TV screens through DISH/Sling cable, satellite, Smart TV, OTT and VOD; eliminating ad waste and driving real lift for the client.
Epsilon’s mix of custom first- and third-party audiences fueled a 55% lift in overall bookings for the entertainment giant.