Boosting theme park visits and cruise bookings with advanced TV

Where the magic begins

One of the world’s leading entertainment companies wanted to reach new and existing customers through advanced TV to drive an increase in their park visits and cruise line bookings. The key to the magic? Identifying the right audiences.

Epsilon’s mix of custom first- and third-party audiences fueled a 55% lift in overall bookings for the entertainment giant.

Next pick for you: DISH Media (Pharma)

Boosting awareness and conversions for ADHD medication via advanced TV

Boosting theme park visits and cruise bookings with advanced TV

ATV delivers results that thrill

55%

overall lift in total bookings

37%

overall lift in household bookings

2,000+

incremental household bookings

Where the magic begins

Epsilon Data and DISH Media's direct integration is the ticket to new customers

Using our direct 1:1 household-level match with DISH Media subscribers, the worldwide entertainment company was able to find and reach a new audience of entertainment fanatics ready to take a vacation.

Strategic audience building

Using the client's raw customer file, Epsilon helped formulate a mix of core audiences. Then, we created custom third-party lookalike audiences with Epsilon's national consumer file to identify guests that are likely to book.

A partnership that delivers

Because of our direct 1:1 match with DISH Media, the new audiences were effectively activated across TV screens through DISH/Sling cable, satellite, Smart TV, OTT and VOD; eliminating ad waste and driving real lift for the client.

Epsilon’s mix of custom first- and third-party audiences fueled a 55% lift in overall bookings for the entertainment giant.

Next pick for you: DISH Media (Pharma)

Boosting awareness and conversions for ADHD medication via advanced TV