A global footwear retailer wanted to lift conversion and cart value during Black Friday and Cyber Week without intrusive promotions or aggressive onsite tactics, while determining where mini cart versus full basket messaging could drive maximum impact.
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
The footwear retailer partnered with Epsilon Accelerate and executed a behavioral targeting strategy that served a blend of overlays, toasters and progress bars to guide shopper decisions, reinforce promotions and increase conversions and cart value seamlessly.
Rather than overwhelming their website visitors, the retailer delivered every message, toast and overlay on their website consistently. Leveraging intentional and relevant triggering parameters, they ensured visitors had cohesive experiences across the entire buying journey—reinforcing trust and boosting engagement.
By aligning messaging across every touchpoint consistently, the retailer transformed browsing behavior into committed purchasing, driving measurable results: a +12% year over year AOV increase, bounce rate reduction and a +6% overlay conversion rate increase—without compromising brand integrity.
