A popular energy drink brand saw declining sales during the COVID-19 pandemic, so they used a retention strategy to target the right audience.
+9%
lift in household penetration$15:1+
incremental ROAS $20M+
incremental sales
During the COVID-19 pandemic, convenience store sales stagnated, which heavily impacted a popular energy drink brand. To bring back customers, and find new ones, they turned to qualified audiences to find the right consumers.
By leveraging qualified behavioral and purchased-based audiences from our partner IRI, Epsilon targeted highly qualified consumers most likely to purchase.
To increase sales, they had to target specific audiences, including current and lapsed customers, as well as consumers who were still frequenting convenience stores.
By leveraging qualified behavioral and purchased-based audiences from IRI, Epsilon targeted highly qualified consumers most likely to purchase.Coupled with custom creative messaging, ads were reaching the right people at the right time, which led to higher conversion.
