Serving up restaurant visits with a tasteful audio strategy

Hungry for new guests

A global QSR needed to drive in-store visits and sound to connect with audiences they couldn't reach through their direct digital audio investments. Epsilon Audio offered a seamless solution to tap into strategic audiences.

Three friends at a diner, one woman holding a hot dog bun and looking at a menu.

Serving up restaurant visits with a tasteful audio strategy

Boosting guest visits with Epsilon Audio and strategic targeting

103%

higher effectiveness (sales volume per thousand impressions)

41%

higher return on media investments

75%

higher guest count per dollar spent

Hungry for new guests

Cooking up audience engagement

Epsilon Digital’s audio solution activated precise interest-based and competitive audience segments, built within Epsilon Clean Room. Suppression and frequency control enhanced reach and efficiency.

Multiple hands sharing French fries and a burger.

Sizzling insights

Epsilon's identity resolution solution, COREid, maximized match rates, connecting clean room audiences with audio activation. This allowed them to see the highest possible match rates against their audience segments and maximize reach.

Two laughing women, one in gold tinsel and the other in reindeer antlers, sit at a diner table with food.

Irresistible impact

Advanced targeting reached untapped audiences, which resulted in more in-store visits than the campaign baseline.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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