A leading French and European home design retailer wanted to maximize lead generation, convert interest into sales and increase ROI on marketing spend through website personalization.
Epsilon Accelerate identified numerous personalization opportunities using advanced analytics, testing and optimization capabilities.
The brand drove high-quality email signups with lead capture experiences that personalized messages, creative and offers at moments that provided authentic value to shoppers.
They improved product discovery and conversion rates with first-time visitors using traffic shaping experiences that guided them from product pages to relevant category pages.
With tailored, personalized messaging, the brand achieved 23:1 return on investment, lifting conversion rates and average order values by up to 18% among the customers served with experiences.
We’re able to set up and test highly personalized campaigns, improve customer journeys and successfully lift conversions.eMerchandising Manager
