Igniting appetites & engagement with a star-studded, multichannel campaign

Hungry for engagement

McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. Using the insight, "No matter how big or famous you are, everyone has a McDonald's order," they launched their Famous Orders campaign.

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Igniting appetites & engagement with a star-studded, multichannel campaign

Tasty engagement results from email & push

49%

increase in new customers

44%

increase in existing customers

20%

average email open rate

Hungry for engagement

Creating excitement and anticipation

Epsilon managed McDonald’s email and push notification channels for Famous Orders. To sync with the personal, authentic theme of the program, we created personalized experiences for each phase of the campaign:

Buzz building

Engaging email and push campaigns generated pre-campaign buzz and anticipation around Famous Orders menu items.

Launch support

Interactive email campaigns and rich push notifications promoted the app download and celebrity meals including J Balvin, Travis Scott and Saweetie, and beloved holiday characters like the Abominable Snowman and the Griswolds.

Sustained engagement

We developed animated email campaigns featuring limited-time collab meals to maintain digital engagement during and after the promotional period.

Tell me more

The recipe to success

Watch the video to learn how Epsilon and McDonald's worked together to cook up excitement for the Famous Orders campaign.

“Epsilon’s work on Famous Orders helped us to exceed our campaign goals. The team played a crucial role in the orchestration and success of our omnichannel customer experience.”

Catherine Thacker, Director, CRM, McDonald’s

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Messaging

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