Driving measurable in-mall revenue with data-driven media
17:1
return on ad spend$6.45M
in measured in-mall spend from people who received an ad$273
average yield per customer messaged
A leading U.S. mall portfolio wanted to move beyond foot traffic studies and prove real performance. The challenge: attract high-value shoppers across multiple properties—seven to be exact—and measure how digital media actually drove in-mall spend.
Epsilon Digital helped the mall portfolio activate people-based media and connect digital exposure to real transactions—driving higher-value visits across seven distinct malls while delivering clear, closed-loop measurement by market and audience.
First, Epsilon built audiences using visibility into ~60–70% of U.S. non-cash transactions, identifying past visitors and high-yield prospects likely to spend across retail and dining.
Next, we activated display, OLV, custom units and CTV to reach 4.2M unique individuals with mall-wide messaging tailored to each of the seven properties.
With Epsilon Digital, the multi-tenant retailer could tie ad exposure to in-mall transactions within 30 days, capturing 55.7K purchases and revealing performance by category, audience and visitor profile.
