A national outdoor retailer sought to see how different identity solutions impact qualified reach for their OLV (online video) campaigns. To find out, the retailer outfitted a head-to-head test between Epsilon Digital and their historical DSP.
Using custom behavioral audience segments from Epsilon PeopleCloud, the retailer targeted outdoor lovers and potential customers. Both platforms ran 30-day campaigns with the main goal of maximizing qualified reach.
Because Epsilon's identity resolution capability, COREid, can resolve an individual’s cookies and IDs into one profile, Epsilon Digital was able to improve match to the intended audience and drive unique reach.
Epsilon Digital outperformed the retailer's historical DSP, which wasted a majority of their impressions on the wrong people.
