Outdoor retailer achieves 8.6x greater unique reach in head-to-head test

Epsilon Digital outpaces competitor DSP

8.6X

greater qualified reach on Epsilon Digital

92%

qualified reach with Epsilon Digital vs. 11% with competitor DSP

82%

cheaper cost per unique reach: $0.08 with Epsilon Digital vs. $0.44 with competitor DSP

Exploring different identity solutions

A national outdoor retailer sought to see how different identity solutions impact qualified reach for their OLV (online video) campaigns. To find out, the retailer outfitted a head-to-head test between Epsilon Digital and their historical DSP.

Two smiling hikers on a rocky mountaintop under a blue sky.

Effectively reaching outdoor enthusiasts

Using custom behavioral audience segments from Epsilon PeopleCloud, the retailer targeted outdoor lovers and potential customers. Both platforms ran 30-day campaigns with the main goal of maximizing qualified reach.

A woman and a fluffy dog step over a log on a hike in a sunny forest.

The COREid difference

Because Epsilon's identity resolution capability, COREid, can resolve an individual’s cookies and IDs into one profile, Epsilon Digital was able to improve match to the intended audience and drive unique reach.

A man in an orange jacket and cap smiles while hiking on a mountain trail.

Reaching the summit

Epsilon Digital outperformed the retailer's historical DSP, which wasted a majority of their impressions on the wrong people.

Are you ready to break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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