A nationwide pharmacy retailer wanted to build a leading retail media network and needed a best-in-class identity solution to do it. It launched a retail media network powered by Epsilon’s retail media solution.
By attaching the retailer’s first-party data to Epsilon’s CORE ID, the retailer could serve brand partner’s ads to real in-market people who are most likely to buy, at the right time, in the right channel.
Each brand campaign is continuously optimized in real time, based on verified in-store and online purchase data, to ensure delivery is prioritized to the best possible prospects.
The retailer and their brand partners have visibility into both SKU and brand-level performance, providing value for all stakeholders.
