Quick-service restaurant brands rely on repeat visits, but sustained growth requires reaching new customers and motivating them to act quickly. Traditional prospecting methods often lack the precision to identify high-value audiences or measure how media exposure drives conversion.
By activating retail media audiences, the brand was able to reach new-to-brand customers at scale and understand how quickly those audiences converted after ad exposure.
The campaign focused on reaching new customers who had not previously engaged with the brand. Using retail media data, the team built audiences designed to expand reach without sacrificing relevance.
Retail media audiences were activated through offsite advertising to extend reach beyond owned or in-store channels. Closed-loop measurement connected ad exposure to conversion behavior, providing visibility into how quickly new audiences took action.
The campaign reached 8.7M new prospects, expanding the brand’s addressable audience. Conversions followed quickly, with 73% occurring within four days of ad exposure.
